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Ramayan is an Indian mythological television series, which aired during 1987-1988 on DD National, created, written, and directed by Ramanand Sagar. It is a television adaptation of the ancient Indian Hindu epic of the same name, and is primarily based on Valmiki's Ramayan and Tulsidas' Ramcharitmanas.
The series had a viewership of 82 per cent, a record high for any Indian television series. Each episode of the series reportedly earned Doordarshan ₹40 lakh.
Adapted and based on the ancient Hindu epic Ramayana, the series follows the journey of Ram who goes to an exile of 14 years along with Sita and Lakshman.
Writing for the Indian Express upon completion of the airing of the series' final episode, former bureaucrat S. S. Gill wrote that it was during his tenure as the secretary with the Ministry of Information and Broadcasting in September 1985 that he contacted Ramanand Sagar in association with the project. Gill added that in a letter to Sagar, he had written about the Ramayana as a subject for the television series was ideal in that it was "a repository of moral and social values" and that its message was "secular and universal". He added that he had noted in the letter that Sagar's "real challenge would lie in seeing the epic "with the eyes of a modern man and relating its message to the spiritual and emotional needs of our age". Gill added that he also wrote a similar letter to B. R. Chopra over the production of the series Mahabharat based on another epic of the same name, and mentioned that both he and Sagar accepted to his suggestions and constituted panels of experts and scholars to conceptualize the production.
The series was initially conceptualized to run for 52 episodes of 45 minutes each. But, owing to popular demand it had to be extended thrice, eventually ending after 78 episodes.
Initially, Both Ramayan and Mahabharat was planned to air together, but later it was decided to air Ramayan first which was followed by Mahabharat after its end.
Ramayan notably broke viewership for any Indian television series during the time. It was telecast in 55 countries and at a total viewership of 650 million, it became the highest watched Indian television series by a distance.] It entered in the Limca Book of Records as the most watched mythological series.
D. K. Bose, the media director of Hindustan Thompson Associates, remarked, "The unique thing about the Ramayana was its consistency. Other programmes like Buniyaad and even Hum Log did achieve viewership of around 80 per cent and more, on occasion. In the case of Ramayana that figure had been maintained almost from the beginning." He added, "Starting at around 50 per cent the 80 per cent figure was reached within a few months and never went down." He noted that the viewership was more than 50 per cent even in the predominantly non-Hindi speaking southern Indian States of Tamil Nadu, Kerala and Karnataka. He also added that the show's popularity spanned across religions and was watched by people of the Islam faith in high numbers as well. He mentioned that it was common among people threatening to burn down the local electricity board headquarters during a power outage.
The success of the series was documented well by the media. Soutik Biswas of BBC recalled that when the series was telecast every Sunday morning, "streets would be deserted, shops would be closed and people would bathe and garland their TV sets before the serial began." Writing for the Telegraph, William Dalrymple noted, "In villages across south Asia, hundreds of people would gather around a single set to watch the gods and demons play out their destinies. In the noisiest and most bustling cities, trains, buses and cars came to a sudden halt, and a strange hush fell over the bazaars. In Delhi, government meetings had to be rescheduled after the entire cabinet failed to turn up for an urgent briefing." However, critics dismissed the series calling it a "technically flawed melodrama".
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